Brand, in the viewpoint of a manufacturer or service provider, is a feature that distinguishes the product or service in a market. A user may define brand as the one that he can recognize and identify as an integral part of his life. In this age of modernization and industrialization, the consumer has emerged as [...]

Brand, in the viewpoint of the manufacturer or service provider, is a feature that distinguishes the product or service in a market. A user may define brand as one that he can recognize and identify as an integral part of his life. In this age of modernization and industrialization, the consumer has emerged as the [...]